Category: News
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Real Estate Investors: Using the Internet to Spread the Word to Private Lenders
The Internet is a fantastic way to spread the word about
your real estate services, however you must have some
knowledge of Internet marketing and a good sense of proper
"netiquette" or else you can get yourself into trouble.
You can spread the word through social networking sites
like Twitter or Facebook. However, I strongly urge you to
simply offer to provide educational information and do NOT
make an offer to borrow money through Internet sources.
Advertising directly through the Internet will attract
attention from your state SEC department and I assure you
that this is not the attention you want to attract.
Strategies for Spreading the Word
Here are some effective strategies for spreading the word
on the Internet about your real estate services:
Social Media: You can spread the word about your real
estate services by signing up for an account on social
media sites such as Facebook and Twitter. Start by
offering free advice on real estate investing and this will
help you form your own group and begin to build members.
Once you have an audience then you can casually talk about
your company and the services you provide and network with
potential clients that will be interested in investing in
your real estate deal.
Set up a Blog: Blogging allows you to market yourself as
often as you wish because it is considered your own
publication. If you choose this method to market your real
estate services, be sure to strike a good balance between
offering quality advice and resources and marketing your
services. Remember not to use the blog to make offers to
private lenders.
You can set up a blog for free by logging onto Google,
creating an account and then clicking on "Blogger" from
your account dashboard. Additionally, the blog also
supports RSS news feeds that you can use to notify your
audience by email with recent updates you have created in
your blog.
Establish a Website: Establishing a website to display
your products and services is very important. Especially
if you are going to be using some of the strategies
discussed above, because people online will always ask you
for your website URL. Your website URL is essentially your
business card for the Internet.
Pay-Per-Click Advertising: Setting up a pay-per-click
advertising campaign is a great way to immediately receive
highly targeted traffic to your website who will be
interested in your real estate products and services. This
is because a pay-per-click campaign allows you to research
your market before you advertise. You only pay for the
traffic you receive to your website, unlike advertising in
a newspaper publication that targets a general audience.
This is a very cost effective way of spreading the word
about your services and best of all, the traffic is
targeted. You can access pay-per-click through the Google
account described above.
Create a Podcast: Create an educational series on real
estate investment in the form of a podcast that reinforces
your expertise in your field. You can also create podcasts
that feature any new products and services that you have
recently added to your business. Offer your series for
free or inquire about featuring it in the Apple iTunes
store.
About the Author:
I invite you to learn more about Private Lending and get my
new FREE 20-page eBook titled "Discover the Secrets of How
to Fund Your Real Estate Deals with Private Lenders!" by
clicking here
http://realestatewealthtoday.com/FREE-eBook.html .
Mike Lautensack is a full-time real estate entrepreneur and
creator of the Private Lending Presentation Kit. To learn
more go to
http://realestatewealthtoday.com/Private-Lending-Presentatio
n-Kit.html .
Michel Lautensack
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