Eternal Revenue Surplus

Are you one of the people who have a multi-level marketing
business hoping that somehow someway it's going to work?
You're up line has probably told you that you have to fake
it till you make it. They may have even told you just show
your friends and family and watch how the product sells
itself.

Old school network marketing only works for a handful of
people and internet network marketing only works for people
who have the time and money to learn how to internet
market. With so many obstacles in the way how is a person
supposed to make any money in this industry? For starters
changing your mind set is a must. Nobody is really going to
help you build your business except you.

Your focus should never be your primary business. Your
focus must be on creating your identity online. This is
the one key element that people try to avoid and
unfortunately it's the only way you can actually create
success in the mlm industry online.

Mlm companies will tell you to focus your efforts on just
building your mlm business. This is a surefire way to go
broke and end up leaving your business. You need to set up
a system that will bullet proof you from the reality of
being involved with a network marketing business. That
reality is it will take time to build a team of people who
will help you build your down line.

The best approach to building an mlm business online is to
create a funneling system. Knowing how to get qualified
leads is key to success in your mlm business. The way that
you find qualified leads is by using a funneling system
that will separate the lookers from the buyers. Your system
should consist of G.P.T programs better known as get paid
today programs.

These types of programs are great for getting money into
your pocket fast. The best part about these types of
programs is they are very attractive to a new person coming
online. If they join your G.P.T program you have
pre-qualified them as a person who will spend money online.
You will also be providing that person a real chance of
making money on the internet and you will be seen as a hero
and not a zero.

Your funneling system should also include funded proposals.
Funded Proposals will help fund the growth of your
business. Most affiliate programs online work well as
funded proposals. An important factor when choosing a good
funded proposal is having the ability to email or call the
person that just joined your affiliate program. The only
down side to funded proposals is often times it brands the
person who created the system more than it does you.

Although I am adding this last it should be first. The best
way to grab someone's attention is by giving away a free
report. If writing a report yourself is not in reach at
the moment there are literally thousands of master label
and private label right products you can acquire that will
help you build a list.

You will need an auto responder to effectively create a
marketing funnel that will produce an income for you. Your
prospect will have to see your message 5 to 7 times before
they decide to act on your offer.

Using an effective funneling system will allow you to make
money on the front of your business while you work to build
long term residual income. This approach is used by many
online marketers today and the reason is because it works.
Getting involved with internet network marketing can be
very lucrative, however there is more to it than what is
just on the surface.

Don't be taken by people who are going to show you the easy
way. Often times the easy way will cost you thousands of
dollars and at the end of the rainbow there is a good
chance a pot of gold won't be waiting for you.

About the Author:

Larry Rivera Got Tired of all the hype online. Mlm is a
fantastic way to make money online. He creates systems to
help people realize their potential online. He is giving
away free mlm advertising at his social network.
Join a community driven by integrity join for free at
http://mlmcodebreaker.com

Every successful business started with a very good marketing
strategy that made it more competitive with other businesses in
its field. It does not mean that successful business shave more
resources to start with. However, these businesses are the ones
who knew how to maximize whatever resources they already have
and used them to their advantage.

Marketing strategy is really all about considering the
resources available to the company and then finding a way to
make sue of these strategies in the most creative way possible.
It is not so much about how much resources a business has at its
disposal but how creative they can get to make the minimal
resources they have to work for them.

Take a small grocery business faced with a bigger competitor.
This grocery has to find a way to be more competitive given the
minimum resources it has at its disposal compared to its
competitor.

As a marketing strategy, the small grocery store offered
additional value added services to its clients. It can be in
the form of loyalty stubs that can be changed for some items
after a while, free car cleaning or even free coffee for
shoppers at certain periods. All these are marketing strategies
that are aimed at making the small grocery more competitive in
the neighbourhood.

A marketing strategy is a product of a good marketing plan that
will give the framework as to how the strategy can be
implemented. In this case, the management of the small grocery
may have come up with a marketing plan detailing all the extra
services that may be of interest to its clients. The marketing
plan signifies the methods of implementing the said marketing
strategy.

Some small business fear competing with bigger businesses with
more capital. However, if a business has a very good product it
can compete with its competitors provided it has prepared an
effective marketing campaign or marketing strategy for its
business.

A marketing strategy is usually based on a marketing goal. The
strategy is implemented with the view of achieving something
during a certain period. Each company can come up with
different marketing strategies depending on the products or
services they are dealing with.

Some companies that have lesser capital can find a niche and
then concentrate on that niche. Its competitors may be looking
at the general market and it cannot compete on that level due to
limited resources. However the company can find a niche and
then concentrate on this niche.

The popularity of the internet has produced a new generation of
internet marketers who address their marketing to the e-market.
This means the marketing strategies may be a little different
from traditional marketing strategies since it is directed
towards a different audience.

Internet marketing makes use of a lot of marketing tools like
email marketing, website development, building of a massive
opt-in list, online purchases, link backs and a lot of other
methods.

A marketer can provide both online and traditional marketing
strategies for a business. However, he should bear in mind that
the aim of marketing is really to sell the business and to
encourage the target market to look at the products or services,
consider them as among his choices and then prioritizing such
products and services when it is time to part with his money.

About The Author: Mario Churchill makes it quicker and easier
for you to create profitable business ideas, develop your
marketing strategy or brainstorm any topic. To read more and
download a free trial of the ultimate innovation software,
please visit http://www.ideacenter.com

If you are involved in any type of Internet marketing
venture, you know the value of effective list building. A
good list of potential customers can be the difference
between success and failure in your business. The last
thing you need is to be spending a lot of valuable time
searching for the right people, the ones who are itching
for the product or service you are offering, and even more
important, are ready to buy. Maybe you have already wasted
a lot of money on lists that promised to bring you more
customers than you can handle, only to be left with a whole
bunch of uninterested suspects instead of prospects.

The key to successful list building is not to waste a lot
of time throwing things up against the wall to see what
sticks. You need to use a step-by-step system that will
show you how to build your list with a minimum of time and
effort, resulting in maximum profit. You need to learn from
an expert, someone with a track record of success in
Internet marketing, someone who can help you avoid the
mistakes that so many novice Internet marketers make just
because they don't know any better.

So what are the steps to successful list building? You
definitely need to learn how to build the list fast. Time
is money, so the sooner you are in contact with the right
prospects, the better. You need to know how to lay a from
lucrative foundation for you list, plus, you have to know
how to explode you list to get the most out of it, and how
to "nitro boost" your list's profits. And, you need to know
how to create loads of cash frem your list, as well as, how to
pull in the maximum amount of traffic possible.

Sound like a lot to expect from your list? Maybe so, but it
is critical to your list building success that yours
provides all of these things. That is why it is so
important to have the guidance and support of a program
developed by an expert. You need to know the ins and outs
of list building on the Internet, including the power of
"social networking," by making use of social networking
sites like MySpace, Facebook and Twitter. Just by following
some simple steps, Internet marketing profits can be yours.
It's not as hard as it may seem.

About the Author, Nathan Holland:

For Free Videos on List Building, visit
http://attractablemarketing.org

Is there any better type of traffic to bring to your website
than FREE targeted traffic?

Of course not, free traffic is what everyone is looking for. If
you've ventured into pay per click advertising, I'm sure you've
seen how quickly your money can evaporate. Free targeted traffic
is the proverbial "Holy Grail" of internet marketing.

Getting traffic to your website is one of the most difficult
things for most marketers to figure out. For website owners new
to the process and working on a limited budget, Pay Per Click
advertising is not a viable option. You can have the greatest
website ever made, but if you don't have any traffic then no one
will ever know.

What is the best way to drive traffic to your website if you're
working on a limited budget? I'll let you in on a little secret,
and the only cost to you is the amount of time you put in.

The hottest trend in driving traffic to your website is using
the various "social networking" sites. Social Marketing (or Web
2.0) is built on the concept of people sharing their favorite
sites with their friends and acquaintances. The hard part is
figuring out how to use that platform to promote your website or
products.

Social Marketing is often associated with the big names like
Twitter, MySpace, and Facebook, as well as countless smaller
ones. These sites should not be easily dismissed, with traffic
to these sites dwarfing the traffic seen at supposed big
authority sites like ESPN, Amazon, or CNN.

The problem for marketers is how to harness the traffic from
these sites and drive it back to their own. Social Networking
sites don't like to cater to marketers and work to keep spam off
of their sites. It's really important to adhere to this policy
so that you aren't banned from the site.

Be honest with your postings. Don't mislead people, and try to
give them information which will help them out. The more
information you provide to them, the more they will be willing
to help you out. Provide links with further detail, and make
sure to answer any questions that people post to your profile.

Humor is also a great tool to use when using social network
sites. Poke a little fun at yourself or give people an insight
into who you really are and what passions you have. The more you
share of your own personality, the more likely you are to start
attracting a parade of friends and building your network of
contacts. The bigger your network, the more visitors you'll be
able to drive to your website.

If you're looking for the secrets to funneling large amounts of
Social Traffic back to your site, you should take a look at
Social Traffic Explosion. It's a collection of 8 how to videos
that walks you through the steps of building your unique profile
at the biggest social networking sites and using them to drive
large amounts of free targeted traffic back to your website.

It comes with an 8 week 100% unconditional money back
guarantee. If you're not happy with it for any reason or it
doesn't meet your expectations, simply return it and you will be
refunded with no questions asked. How simple is that?

About The Author, Jim McMenamin: If you're looking for ways to go under the radar of the major social networking sites and generate massive
amounts of free traffic, check out Jim McMenamin's Social
Traffic Explosion at: http://www.socialtraffic-explosion.info

The normal business model for most service professionals
such as coaches and consultants is a one-on-one model. It's
where we all start because it is how and where we gain
experience and hone our expertise. As time goes on,
however, many such professionals begin to feel somewhat
tired of this business model. They still enjoy working
one-on-one with many clients, but they are tied to their
schedule. If you aren't available to serve a client, then
you don't get paid. Plus, the only way to now increase your
income is to either further raise your fees or take on more
clients...except that there is a limit to both, and
particularly, the latter.

What if you'd like to take the ceiling off your income
totally?

The good news is that it's possible and easier than many
professionals realize. Here are 3 easy ways to leverage
your time and energy for more income, an income which is
limited only by your own creativity and willingness to
extend more offerings to your clients.

(1) Run a workshop or teleseminar

Running a workshop or teleseminar allows you to share what
you know with your clients. As a massage therapist, perhaps
you could teach a workshop or teleseminar on, "How to Boost
Your Health with the Art of Gentle Touch". Or as a coach,
you might teach parents "How to Deepen Your Relationship
with Your Teen Kid through the Power of Listening".

By running workshops and teleseminars, you move away from
the one-on-one model to a one-to-many model. You show up
once for that workshop but you are reaching many people at
the same time. It also makes it easier for someone to "get
a taste" of you before committing to a higher fee service
with you because the fee for attending a workshop is less
than working personally on a one-on-one basis. In this way,
it helps you to open your doors more easily to potential
clients.

Priced correctly, you will also increase your income for
the same amount of time you spend on running the workshop
or teleseminar because you leverage the number of people
you reach.

(2) Create an information product

When you create an information product, you invest your
time and energy once, when you create the product, but you
then get paid for it over and over again, everytime someone
purchases that item from you. It is a passive stream of
income, which means that you can make a sale even when
you're on holiday or asleep. You do this by setting up
automated systems that don't need you to be there in order
to deliver. But you still get paid - how good is that!

Creating an information product is not difficult. Do you
enjoy writing? Do you enjoy talking about what you do? If
someone asked you questions, about what you do, could you
tell them? What do you feel passionate about that you could
talk about it easily and effortlessly? What questions do
your clients typically ask you that you find yourself
responding to over and over again?

These provide you with the topics around which you can then
create your information products, such as an audio set of
CDs, downloadable mp3s or an e-book.

(3) Create a membership program

If your subject is extensive, you could create a membership
program. You enlist people to join a program for which they
pay a monthly subscription that gives them access to your
material (benefits) as long as they remain a member. These
benefits could be ongoing and new information that they can
access by being a member. It may also give them additional
benefits such as discounts off other services and products.
They can access a membership area of your website in order
to get the information or you could deliver it via email.

For example, one type of membership program is where people
subscribe for a set period of time to receive an e-course.
You deliver the e-course to them through an automated
service, let's say, on a weekly basis, for six months, and
so they pay you a monthly fee for six months. By
automating, you set up the system to run and then you no
longer need to be there to make sure that people receive
their e-course, because it has already been set up at the
beginning.

Because these programs have a continuing element over a
period of time, they are also often called continuity
programs. It's a great way to smooth out your cashflow
because you know that you'll be receiving a certain amount
of income each and every month for the duration of their
membership. It is also a passive income stream.

So there you have it - 3 easy ways to leverage your time
and energy for more income. What's exciting about this is
that the same subject can be used as the main topic for
each of the 3 ways - the workshop or teleseminar, the
information product and the membership program.

YOUR TURN

Think about what subject you would enjoy sharing with
others. Start with an easy topic for you and begin to flesh
out what you might share in a workshop. Then go from there
and you'll soon be on your way to creating new and passive
streams of income, freeing yourself up to more time to do
other things you love, while taking the ceiling off your
income potential.

About the Author:

(c) Veronica Lim. Through her Business Success Circle,
workshops, products and coaching programs, Veronica Lim
shows her clients how to create passive and other streams
of income, to make more while working less. She also offers
teleclasses, free articles, workshops and other resources
to help coaches and other service professionals achieve
business success. Learn more at http://www.veronicalim.com

Armed with a great product for a niche market, you are now
excited about your future earnings. You know its tinme to
dig into your research.

Keyword lists are made, and then refined. Different
keywords and key phrases are added, and the list get
refined even further. You've researched the places where
your target demographic spends their time and you've
learned their language.

When you are finally ready to launch, you find that now a
host of competitors are cluttering the field. Your
hard-won research, while still useful, will not return the
profits it should.

The problem is time. As more marketers focus on niche
marketing, strategies and tools are being developed to
streamline and speed up the process. If you do not pursue
those tools and learn to use them well, you run the risk of
finding yourself ready at the starting line only to learn
that the race has already finished.

So what to look for in a tool for aiding your niche
marketing efforts? First, look for these features:

* Keyword traffic tracking

* The potential profitability of those keywords

* Automated processes

* Flexibility

The keyword traffic tracking speaks for itself. You want
to get this data delivered quickly. Enough said. As for
the profitability of those keywords, this becomes a bit
tough. It's only logical that if your marketing content is
poor, you won't sell your products.

Focus on the word "potential." This is not an immediate
get-rich-quick function. Instead, it is a way of pointing
you in the direction of where the money lies. Next is the
automation of functions. The whole point of using a niche
marketing tool is to save you time, so if the more
monotonous functions are automated, it leaves you free to
do the more important stuff.

Last, and indeed most important, is flexibility. New
technologies and marketing platforms are being constantly
created, and are incredibly hard to predict. A great
example is Twitter. Did you realize 6 months ago that it
would be so huge? Nobody else expected it either.

So, when you pick a tool, make sure that the program is
flexible enough, and has enough developer support, that you
won't be left out in the rain when the next big thing comes
along.

Having strategies in place and using the automation tools
at your disposal will not only streamline, but will also
maximize profits from your internet marketing campaigns.

About the Author,
James Schramko:

Get your hands on customers all over the world by getting
your keywords right with Market Samurai.
http://www.noblemarketsamurai.com/

Each generation has its own ideas about the past, the
present, and the future. Each group sees the others as
having the wrong perspective, the wrong ideas, the wrong
passions, the wrong dreams. At best, the groups tolerate
each other. At worst, they undermine each other?s efforts,
suggestions and ideas. Still, each of us bears significant
responsibility for developing strategic plans for
leveraging the differences to create positive environments.

Without making any pronouncements, start by listening to
members of each generation. Identify the words they use.
Listen for what they say is important to them, especially
their passions. Listen for what they say they want to
accomplish. As you become more deeply acquainted with the
characteristics of each group, you will see the
similarities and the differences. All generations care. All
generations applaud achievement. All generations want to
matter. All generations believe that their path to the
future is the correct one and that others have been wrong.
However, times change us all.

You know that "wrong" is a non-issue because the
information the generations bring to any situation differs
from the information that other generations bring. The gray
hairs of the radio and, subsequently, television world
bring that history with them. The graying activists of the
sixties remember their dreams of a newer, more free world
that differed greatly from the world of their parents. All
generations have something to which they can say, "I can
remember a time when such and such did not exist." Today's
adult generation can probably remember a time before search
engines, but certainly before Twitter. It is largely a
condition of that "time before" perception that colors our
thinking.

As you gather more and more information from the
generations, the common focus that emerges is achievement.
If you believe you lack sufficient information to develop a
navigational plan, simply pose the question, "What do you
want to achieve?" You can ask the question to discover
personal dreams. You can also anticipate the emergence of
professional goals. In the end, you will know what they
want to change. It is this desire for change that opens the
door to conversations. It is the commonality among us all.
It is the future to which the generations can navigate
together.

When you can identify several changes the multiple
generations want, you can now establish the strategic
vision for the future. They all have some common
destination in mind. You simply need to work with them to
establish the travel plans and timetables for getting to
the destination. See what stops they identify in the trip.
These will be the anticipated hurdles to jump. Some will be
erroneous conclusions. These are easy to correct. Many of
them are made of "we can't" and "we never" stances. Some
will be attitude positions. These frequently involve "you
don't know ..." and "you don't understand ..." comments,
beliefs that are held even if they are unspoken. Air as
many of these comments, concerns, conclusions and
assumptions as possible. Dealing with them quickly and
openly smooths your future navigation.

You are now ready to ask them how they would accomplish the
change they desire. You can listen, then, for progress
steps that mark the movement from desire to achievement.
You listen for changes in word choice --- one generation
using the vocabulary of another. You watch for the
connections the generations make in building the bridges
over the gaps in their own thinking. You listen for
"support comments" to replace "suspicions." You see the
barriers evaporating as they focus on a common, desired
achievement, not on differences. You can feel the shift
from struggling to prove "right" versus "wrong" to the
identification of a common destination, a destination that
demands a diversity of history, a diversity of personal
experience, and a diversity of thought.

This very diversity is the needed ingredient of future,
inter-generational achievement. It is the WE, not the THEY,
that accomplishes.

About the Author:

Virginia L. McBride, The Haven Maven
Founder, EPROW Images
Creator, IT?S ALL ABOUT THE THINKING
Virginia builds personalized "thinking environments" to
strengthen innovative thought. Working with EPROW Images,
clients learn how to listen for inter-generational
language. Gathering information promotes behavior changes.
To qualify for a free 30-minute consultation, submit a
"pitch" through EPROW?s PAPPY program
http://www.eprowimages.com

People ask me every day, "What do I need to do to make good
money working from home?". I quite often hit on a time
tested list of things that will really help ensure success.
Today I will flip over the coin, and hit seven things that
will quickly kill your cash flow.

1. Program Jumping-- If you like to join a lot of programs,
and always seem to be chasing a "better deal", this will
kill you. You will be constantly starting over, and
relearning product line, pay plans and different
advertising systems. You will be stuck in learning mode,
and will find it very difficult to get into earning mode.

2. No DMO-- If you do not have a "Daily Method of
Operation", you are probably waking up and just doing tasks
for the sake of being busy. If you must work your business
part time, you will always be challenged for time. If you
are working your business full time, you will probably be
doing a lot of thing that are not "Income Producing
Activities". You need to set up a daily plan of action, and
stick with it for 90 to 180 days.

3. No Real Sponsor-- If you do not have a sponsor that you
are in contact at least weekly, you are in big trouble. If
you are doing everything all by yourself you will be making
some big mistakes. You need an active sponsor. If this is
missing, you must get one. This is a critical point to your
success.

4. Trying To Master Too Much At The Same Time--If you feel
like you are spread thin and are not getting anything
completed in your business, you are trying to master too
many things at once. Go back to your sponsor and figure out
the one or two things you need to master right away. Do
these tasks first, and if you have extra time you can work
on the third one on the list.

5. Mastering Incorrect Things-- You need to be very aware
of what the key Income Producing Activities are for your
business. If you are mastering things that do not help your
bottom line, you are almost certainly working on the wrong
things.

6. Short Term Thinking-- If you are worried about making
money this week or next week, your time horizon is too
tight. You must take a long term approach to your business,
even if your needs are immediate. You must give your home
based business time to take root and mature. This item
kills a lot of businesses before they have a change to
actually succeed.

7. No Residual Component To Income-- You need to make long
term (residual) income from some part of your business. If
you have no residual income coming in, you wake up each and
every day looking for your first sale and first money of
the day. When you have customers buying from over and over,
you have the ability to enjoy the "life time value of the
customers" versus one time sales. This strategy will
quickly expand your business and will give you some
predictability in your income.

I trust you can see, there are critical elements to avoid
while trying to grow your business. Some items are easy to
implement, and others are quite a bit harder to do. Take
this advice to heart, and you will see an improvement in
your bottom line relatively quickly.

About the Author:

Patrick McTigue is a full time network marketer and enjoys
helping people meet their success and income goals. Can
you afford to struggle for 18 months to get your MLM
business in profit? You don't have to. Our team will show
you how to maximize your success in as little as 5 short
months. You can find out more information on how to make
this happen at http://www.naturalnutritionnews.com

There has been a lot of buzz regarding Web 2.0 ever since
it was coined way back in 2006. Some see it as a design
revolution in the internet industry while others embrace it
as the new trend on how websites are designed and how they
interact with visitors. This recent generation of web
development and design introduces how information can be
spread out in different formats without much effort.

Web 2.0 aims is to bring people closer together online and
to distribute information in new ways. Real estate
marketers are very excited and believe that Web 2.0 has a
major role in helping their lead generation activities.
Social networking is a fast and easy way they can niche
their marketing efforts to specific groups of people
interested in buying or selling property.

Social Networking Sites

Social networking sites such as Facebook,MySpace,and
Linked-in are web applications combined with powerful
networking technology and trendy designs to attract people
to connect.

Most of the popular social networking sites dominate search
rankings and are frequently visited by people all over the
world. Since the very early days of the Internet, people
wanted to go online in hopes of connecting with new people
or getting back in touch with lost friends.

Real estate marketers can use these features to help bring
their websites to the masses because of the increasing
amounts of members that join social networking sites every
day. Quality leads are sure to turn up because many people
that are into social networking are ordinary residents that
could be interested with real estate.

Video Sharing Sites

Both the advancements in Internet connection speeds and
file compression technology lead to the development of
video sharing sites. These sites are technically social
networking sites that allow videos to be uploaded for the
public to see.

Real estate marketers used to share their videos through
optical discs and send them out through mail but now
sharing videos have become easier than ever and is crucial
in convincing others that the real estate deals that they
are promoting are legitimate and true.

Blogging

Blogging used to be the thing that you do when you want
attention similar to how diaries work. While there are so
many blogs that are like that, real estate marketers have
found out that blogging is an excellent way in having their
sites appear on the search engines more often. In relation
to Web 2.0, the blog designs take the center stage with
many of them appearing minimalistic yet attractive to the
eyes. Well written entries are often associated with
keywords or tags to make them a lot easier to find and
easier to share. In addition search engines love fresh,
relevant content, and will index blogs higher than a
"static" website.

While the old techniques in marketing still work, it is
important to embrace the current generation of web
developments because that's where all the hungry buyers are
at. People go online not only to use the search engines and
check mail, but they also blog, keep in touch with others,
and interact in other Web 2.0 websites. Everyone is Online!

About the Author:

Duncan Wierman is an ex-Software CEO turned Real Estate
Investor & Marketer. Discover how you can use creative
online marketing methods to do more deals online. For more
details on how to use automated internet marketing system
for real estate investing, please visit Duncan Wierman's
website and get is free 14 day e-course.
http://www.DuncanWierman.com

You can't help but notice the use of the word change over
the last few months. Change is being brought up in anything
you can imagine right now. In the sales world some would
say we are seeing Change but are sales approaches just
staying the same? I am going to jump on the Sales 2.0 craze
here, but I will present it the old-fashion way.

Belly-to-Belly Sales Works

No sales technique is as effective as sitting
belly-to-belly, chatting, and liking who you are hanging
out with. Stop for a Minute... Have you ever created a
long-term, highly profitable client via email? No. And, you
never will.

The Internet has become an important and incredible
marketplace for connecting intent and offers. However, it
rarely sells and it never creates a customer relationship.

What About Amazon.com?

You said Amazon.com... Right? This is a perfect case study.
Amazon.com probably thinks we have a fabulous
relationship--thousands of dollars later. I got an
incentive offer to buy online at Barnes and Nobles, another
to purchase at a Borders bookstore. The result? Hundreds of
dollars in lost sales revenue to Amazon.com. And, I would
do it again.

I am not suggesting that Amazon.com get belly-to-belly with
me. I am suggesting that if you are selling mortgages, real
estate, or enterprise software that little "competitive
opportunity" in your client relationship management will
cost you thousands, hundreds of thousands, even millions.

I am also not suggesting that you quickly visit every
prospect in your sales pipeline. Here is what I am
suggesting:

Get Social Online

I happen to be a big supporter of Internet marketing, but
often it's being poorly executed. Many companies and
individuals are hiding behind the anonymity of the Web.
This is the best way to diminish your sales opportunities.
People don't want to buy from "anonymous." They want to buy
from real people, people that are like themselves!

The growth of Social Media has made this process easy. The
variety of social networking sites have given you simple
platforms to design your social selling strategy. You don't
need to be an expert or need advanced knowledge of the
Internet, web programming, SEO, or other technical barrier.
Just simply sign-up and give us a little introduction to
who you are, what you do, and how you can help people.

Form Connections

Now that you have created a social presence on some of the
networking sites... ex: LinkedIn, Facebook, Twitter (it
doesn't matter). And, I like what I see. How do I contact
you?

This is the biggest mistake that is constantly being
repeated. Keep in mind that no one buys from "anonymous" or
@HotRealEstateDeals or whizzy345@hotmail.com. Avoid
complicating this! Don't anonymize your contact
information. Make contacting you easy.

This is important.... If they do contact you answer the
email or phone call! Talk to everyone. Talk to anyone. It
will make you more profitable!

Play: Be lively and Fun

No one likes talking to the stiff guy at the party right?
Avoid being so stiff. Learn to have fun and play a little.
Let prospective clients see you play a bit. Post pictures,
videos, places you are visiting, books you are reading,
movies you liked, ideas you are thinking about, dreams you
are dreaming.

Also No one likes talking business all of the
time--especially your customers.

The Secret Here: Those personal insights and playful posts
attract people like you, people that will like you. And,
people buy from people they like.

Win Offline

So bottom line is make your Sales 2.0 strategy to attract
online and sell offline. The Key here is building trust and
depth with your clients by getting belly-to-belly, just
like the old fashion way.

About the Author, Bill Rice:

Manage a higher volume of leads with http://kaleidico.com
and start increasing your conversion rates.

Changing market conditions have brought back selling door
to door as an effective way to sell more. It may come as a
surprise to some but lowly, low tech door to door selling
is one of the most efficient ways to generate leads and
make sales in today's market.

Over the last few years, the effectiveness of telemarketing
has been seriously hurt by the do-not-call legislation as
well as by caller ID and by people giving up their land
lines and going all cellular at home.

Emailing or for business has long been difficult but newer
spam filters and watchdog groups are making email marketing
also much less effective.

In addition, newspapers around the county are declaring
bankruptcy as their readership and advertising revenue is
eaten away by online sources. Even yellow page directories
are far less effective than they were even 5 years ago.

The most effective way to get prospects and sales today may
be door to door canvassing. You may want to consider a few
things before starting with door to door selling.

Pay Plan

Our first suggestion is that you consider a pay plan with
dignity plus security that you can afford. Straight
commission generally attracts employees who were rejected
for every other job and who will be working with you
temporarily until something better comes along. Consider
paying a small salary, based on the number of
demonstrations performed (backed by a signed form from the
customers) or even a very small amount per contact. This,
combined with a smaller commission is more saleable to
better sales applicants that giant straight commission
plans but is still very affordable. Remember, if they get
the leads and they get only commission, why work for you?
They could sell themselves and make more.

Identification And Image

We suggest that you hire only people whose appearance and
demeanor matches your customers' expectations. Have them
dress business casual and if possible, wear clothes that
display your corporate logo. You can get picture ID tags
made up on your computer or using a company like
Fedex-Kinkos. Wearing picture ID is essential today in
creating enough trust to get the door opened. Many
companies also have a vehicle with full graphics to help
identify the salesperson as actually coming from your
company. This may seem expensive but it is actually a
traveling billboard that many clients tell us generates
sales wherever it is seen.

Reason For Visit

You need to train your canvassers on having a good reason
why they are in the neighborhood and knocking on doors. A
good reason is an important step today. The reason could
be that you were in the neighborhood at a home down the
street, it could be that you noticed something like a
failing roof or a broken window as you drove by. What ever
you do, you need good believable reasons for being there
and knocking in order to be well received.

Invest In Specific Door To Door Sales Training

Finally, because of the level of rejection in door to door
selling, training and support are more critical than in
other areas of selling. Train your staff on how to get in
the door, how to present in door-to-door sales situations,
how to get the sale, as well as common objections they
will face. Also, be sure to cheer them everyday by
celebrating some victory they achieved. Don't make all
their status depend on sales. You might recognize a
salesperson for more contacts than any team member or more
days without a sick day etc. It is important that you give
your team realistic numbers they can achive. Don't depress
your staff by telling them numbers for getting in and for
closing sales they are unlikely to ever accomplish.

With proper training and a good team coach, you can have a
very successful door to door sales team that delivers sales
and leads inexpensively and efficiently.

About the Author, Carl Davidson:

http://www.salesandmanagementsolutions.com/sell-door-to-door
.html This article discusses the benefits of door to door
selling and offers tips for selling door to door in your
business to sell more. If you want more sales and leads,
learning how to sell door to door may be of benefit to you.

Is there any better type of traffic to bring to your website
than FREE targeted traffic?

Of course not, free traffic is what everyone is looking for. If
you've ventured into pay per click advertising, I'm sure you've
seen how quickly your money can evaporate. Free targeted traffic
is the proverbial "Holy Grail" of internet marketing.

Getting traffic to your website is one of the most difficult
things for most marketers to figure out. For website owners new
to the process and working on a limited budget, Pay Per Click
advertising is not a viable option. You can have the greatest
website ever made, but if you don't have any traffic then no one
will ever know.

What is the best way to drive traffic to your website if you're
working on a limited budget? I'll let you in on a little secret,
and the only cost to you is the amount of time you put in.

The hottest trend in driving traffic to your website is using
the various "social networking" sites. Social Marketing (or Web
2.0) is built on the concept of people sharing their favorite
sites with their friends and acquaintances. The hard part is
figuring out how to use that platform to promote your website or
products.

Social Marketing is often associated with the big names like
Twitter, MySpace, and Facebook, as well as countless smaller
ones. These sites should not be easily dismissed, with traffic
to these sites dwarfing the traffic seen at supposed big
authority sites like ESPN, Amazon, or CNN.

The problem for marketers is how to harness the traffic from
these sites and drive it back to their own. Social Networking
sites don't like to cater to marketers and work to keep spam off
of their sites. It's really important to adhere to this policy
so that you aren't banned from the site.

Be honest with your postings. Don't mislead people, and try to
give them information which will help them out. The more
information you provide to them, the more they will be willing
to help you out. Provide links with further detail, and make
sure to answer any questions that people post to your profile.

Humor is also a great tool to use when using social network
sites. Poke a little fun at yourself or give people an insight
into who you really are and what passions you have. The more you
share of your own personality, the more likely you are to start
attracting a parade of friends and building your network of
contacts. The bigger your network, the more visitors you'll be
able to drive to your website.

If you're looking for the secrets to funneling large amounts of
Social Traffic back to your site, you should take a look at
Social Traffic Explosion. It's a collection of 8 how to videos
that walks you through the steps of building your unique profile
at the biggest social networking sites and using them to drive
large amounts of free targeted traffic back to your website.

It comes with an 8 week 100% unconditional money back
guarantee. If you're not happy with it for any reason or it
doesn't meet your expectations, simply return it and you will be
refunded with no questions asked. How simple is that?

About The Author, Jim McMenamin: If you're looking for ways to go under the radar of the major social networking sites and generate massive
amounts of free traffic, check out Jim McMenamin's Social
Traffic Explosion at: http://www.socialtraffic-explosion.info

Social media marketing is all the rage these days. By
actively using tools like Twitter, Facebook, or MySpace,
you can create traffic for your online business, which is
vital to increasing sales of your product or service. You
will also get to interact with lots of folks who share
common goals and interests, which can lead to forming
profitable business relationships as well as making
important personal contacts. But as with any form of
marketing, there are some general guidelines that you need
to follow in order to be successful.

First of all, you need to make a strong declaration of your
identity. You need to let potential customers know who you
are and what you're about. Some great ways to accomplish
this are through "About Us" pages on your website or blog,
and by creating an engaging profile on one of the social
media sites. Next comes association-based interaction,
which is where you begin to interact with customers. By
using tools such as "Friends" on MySpace or social
bookmarking, your customers will, in effect, be promoting
your website or company, which is where social media
marketing begins to pull in more customers for you.

At this point in the social media marketing process,
user-initiated conversation allows your customers to ask
you questions or make their own declarations, allowing you
the opportunity to respond. In this way, you will have a
chance to serve your customer and show them that you can
take care of their needs. Their feedback is valuable, since
it will let you know what you're doing right, as well as
where there might be opportunities for improvement. The
best way to engage in these conversations is through the
use of message boards and online forums relating to your
topic, like the ones that can be found on sites like Google
Groups.

Then, by making use of provider-based conversations, you
will ask your customers in a polite but direct way what
they think about your product or service. This will allow
you to take your business relationship a step further by
building honest, direct dialogue. Finally, there is
in-person interaction. If possible, go out and meet as many
customers as you can whether by going to their place of
business or by meeting them at a conference or trade show.
By doing so, you will be cementing your relationship and
possibly paving the way for new opportunities.

About the Author:

Jean Klett is a business coach and mentor that assists
serious entrepreneurs in building a profitable online
business. For more information go to:

In Part 1 I went into detail about the first steps required
to generate a steady stream of leads for your Home Business
Lead Generation, UK or worldwide. In particular,
identifying the Niche Keywords for your Business.

In Part 2 we are focussing on the content that you need to
feed this hungry Niche!

1) Articles - A good way to connect with your chosen Niche
is to provide value. This can be achieved by creating
valuable information specific to their needs. Because the
niche is specific to your business you should have a very
good idea of what these people want to know about.

Basically identify their problems and offer solutions in
your article copy. Your article should incorporate your
identified keywords from Part 1. One word of warning,
don't over do your keyword usage in the article.

2) Video - One of the best ways to climb the Google ranks
is to create a short two minute video. Video is very
effective and better still Google loves it! When I say
video I can't put enough emphasis on YouTube. It is the
800 pound gorilla compared to its competition.

This point here could easily warrant a whole eBook alone,
but what I want to bring to your attention is the
importance to tie your research in Part 1 to the video you
create. So lets say your Niche is 'MLM Help' I would
create a 2 minute video on this exact topic.

You will get your point across quickly, and drive a ton of
traffic to your Home Business Lead Generation, UK and
worldwide.

3) Distributing - Once you have created your content you
need to distribute it to as many places in possible. For
articles you need to submit your article to as much article
directories as possible.

When it comes to Video you will find a number of video
distribution services available. TubeMogal and Vidmetrix
are two good free services.

4) Promoting Content - Once you have distributed your
content you may not see much results. Why is that you ask?
Well unless you promote this content noone will find it.
More importantly Google will over look it.

Your aim is to create a large amount of interest in your
content by generating backlinks to your article or video.
The best way to achieve this is by using Web 2.0 sites such
as Facebook, twitter, MySpace, and Social Book marking.

5) Sales Funnel - If you follow these steps you will find
that done consistently you generate a regular supply of
FREE leads. The question is how do you direct these leads
into sales? Well ideally you need to create a clever sales
funnel that will put all your leads through one process
that will allow them to get useful information, help you
generate cash flow along the way and increase your primary
businesses sales.

Thanks for your time, and I hope my two part article has
helped you understand how you can achieve FREE Home
Business Lead Generation, UK and worldwide, by dominating
Google

To your success!

About the Author:

Wayne Vassell is a focused straight talking entrepreneur,
coach and accomplished mentor that likes to work with
ambitious people interested in the MLM/home based business
industry. You can find out more about him and get a FREE no
nonsense course on how he created his marketing campaigns
and puts them through his highly effective sales funnel on
Auto-Pilot by clicking here
http://article.PlatinumMLMLeads.net .

You have this superb idea of having a website of your own
and you are eager to go to put those ideas into action. But
as you get down to work for converting your idea in
reality, the challenges involved in getting it done may
overwhelm you and suck away half of the enthusiasm. Believe
me setting up a business is no cakewalk even with years of
experience.

Here is how to go ahead.

PLANNING:

Be thorough. Even though you know what you want, write it
out. Keep a notepad and a pen by your side to note down
important ideas, information. Make a list of the tasks for
each day and cross them out when done. This is the most
satisfying time

- Why an I doing it? (Money, success, to make friend, to
share information)
- Where to begin? (Totally online?)
- How to do it? (Myself or some vendor)
- What is the best way to do it? (Translates to reading and
gaining a lot of knowledge)
- Why Do You Need a Website?

Small established local businesses always ask this question.

It's a well established fact that customers, especially in
the US, check products online before entering a store to
make a purchase. Small businesses or relatively unknown
businesses can benefit out of this.

Web usage in US is huge. An average surfer spends 38 hours
per month from his home and visits an amazing 65 domains
every month. So he is not just replying to emails, he is
searching or browsing. And that's where your business comes
in.

125 Million Websites Out There, Do You Stand A Chance?

Of course you do have a chance and you can get your share
of the online business. Just do all the things correctly.
Analyze your business and client behaviors and plan
accordingly.

BUT make sure your website stands out either in product,
offer or search engines.

Niche websites have a greater chance of doing well. If you
have a remarkable business idea, create a demand for your
product through the internet. Let people talk about it.

If you have a general business about which you think
nothing is remarkable, concentrate on local search engine,
local press and local offers. You will be amazed at the
results.

What Type Of Website Should You Have?

Generally, business websites can be divided into two
categories:

- Ecommerce and - Service websites.

- Ecommerce websites have a list of products along with a
shopping cart and online credit card purchasing that allows
a visitor to visit the site, browse the products and
complete purchase.

Service websites just list their services along with
additional information and a contact mail or number.

Do a lot of research on what you want your website to be.
Conduct a thorough research of customer behavior for your
related product. Talk to experts, ask on forums. Do a
market analysis that identifies the internet market size
for your product or service. Only then, you can come to a
conclusion about the type of website you need.

You'll have the following options:

1. An information site (a type of article site, or an
ezine?)
2. An e-commerce site
3. A combination of both?
4. A service site with call to action
5. Info cum service site?
6. Just a blog
7. A forum
8. These issues will help determine the orientation and
budget of your website.

So get you notepad and pens out...

About the Author:

Ajay Prasad is founder of Global Marketing Resources LLC
that runs a number of ecommerce websites under it's
umbrella. Ajay's functional expertise includes website
strategy, marketing management, business development,
consumer research, market analysis and strategic planning.
GMRWebTeam is an http://www.gmrwebteam.com company that
aims to develop an overall
http://www.gmrwebteam.com/website_strategy.shtml for your
site.

Another element that is extremely, extremely important to
include in your credibility kit is testimonials.
Testimonials are very, very important and you need to start
to think about it. If you're not getting testimonials now
you need to do it, and you need to start to think about it
and you need to plan it. You need to plan it in almost
every aspect of your business.

Collect Testimonials

You need to get testimonials from buyers. You need to get
testimonials from sellers, from bankers, from accountants,
from title people. Obviously if you could get it from an
existing private lender that would be perfect, but let's
assume that most of the people on the call listening to
this do not currently have private lenders.

Anybody you can get to speak about your skills and your
experience and why you're an expert in the field of real
estate investing is clearly something you need to include
in this kit.

I would get into the habit of constantly asking for
testimonials. I know people sometimes are shy and don't
want to do this, but get over this. It doesn't even matter
if you're not involved in real estate investing. In any
business, please, think about testimonials.

Different Forms of Testimonials

Handwritten Letters: Testimonials come in many different
forms. People can write you a letter, a handwritten letter.
That's obviously one of the very traditional ways of doing
it. I think that's a great way, particularly if you can
include the original letter or a copy of the original
letter in there. Do not change it. Put it right in there.
If there is a particular area of that letter that is
important you can highlight it in yellow or something,
that's fine.

Audios: I am thinking about trying to move to audio
testimonials where I would get people to call in and
provide a one or two or three minute audio testimonial.
They're extremely important for websites and things of that
nature, so if you're very web-based, clearly that will be a
way that you can start to pick up testimonials.

The important thing is you'll get an occasional testimonial
if don't ask for it, but it's going to be fairly rare. If
you want testimonials, you have to ask for them. It's that
simple. You have to get comfortable with doing it. So get
familiar with it. It doesn't have to be anything fancy.

Request a Testimonial Early in the Transaction

I'm a very low-key person for the most part. Many of you
know I run a full-service property management company.
Whenever I put a tenant into a building, when we do our
walkthrough with the tenant I will sit down with them and
say, "Hey, by the way could you say something nice about
me? Here's a piece of paper." I put the pencil and paper in
front of them and say, "Here."

I quite often will take a photo of them on their very first
day. Believe me, we do this on purpose the first day
because if you know, like any product, by the third or
fourth day it doesn't seem quite as nice as it was the
first day.

We understand in the rental business that the first day is
nice and everything's clean and wonderful, but by the third
or fourth day maybe something doesn't work, maybe it didn't
work quite as good as you thought, maybe the hot water is
not as good or whatever. The quality of the testimonial
will not be nearly as good as it is the first day.

So think about that, whenever you buy somebody's house,
obviously at the closing you would get a testimonial. If
you sell somebody, again, at the closing table is the time
to do it.

Bankers, all these people, if you go to your local branch
quite often ask the local branch manager if you can get a
testimonial. Just to get into the habit of asking for it on
a regular basis. Make sure you get the testimonials.
Collect them over time. I know in the beginning you may not
have many. Develop this as part of your credibility kit so
over time you'll be constantly adding more and more and
more.

About the Author, Michel Lautensack:

I invite you to learn more about Private Lending and get my
new FREE 20-page eBook titled "Discover the Secrets of How
to Fund Your Real Estate Deals with Private Lenders!" by
clicking here
http://realestatewealthtoday.com/FREE-eBook.html .
Mike Lautensack is a full-time real estate entrepreneur and
creator of the Private Lending Presentation Kit. To learn
more go to
http://realestatewealthtoday.com/Private-Lending-Presentatio
n-Kit.html .

Believe it or not, you only need one applicant for a job
vacancy. The trick is to attract that one "right" person
and deter the unsuitable ones. How you write your job ad is
extraordinarily important in reaching both objectives.

1. Decide What The Job Exists To Achieve. A good job ad is
based on a good job analysis. A good job analysis
specifies, very clearly what the job exists to achieve. You
can't write a sound job ad unless you're sure of the job
goals.

2. Specify Background Requirements Exactly. These include
experience and qualifications. Say exactly what you want.
Don't overdo it. Don't demand a Business degree when you
want a clerk. Don't seek an engineer where a qualified
tradesperson would do. Whatever you do, be specific. Avoid
nonsense phrases like "would be an advantage". If
experience using particular equipment or machinery is
necessary, say so.

3. Include Special Conditions. If the job is such that you
need people with particular experience to do it state that
background quite clearly. If the job conditions are
unpleasant, your job analysis should say so. A 170 cm
basketballer is unlikely to be successful as a centre!

4. Explain The Process. Tell applicants how your selection
process works. Include a closing date. Provide your name
and telephone number. Tell them that short listed
candidates will be tested. And say how much time is likely
to be involved.

5. Include Remuneration. If that idea makes you tremble
at least give a general figure e.g. "Salary package to
$150,000 includes fully maintained car and non
contributing pension". That's the least you should say.
Don't waste time by attracting applicants you can't afford.

6. Say Who You Are And What You Do. "Noone Home Fire
Systems installs fire prevention systems in private homes.
We're a family company that started in 1993. We employ 37
people in 3 states". That's all: nothing fancy: no
elaborate claims. Candidates want to know. And if you're
likely to appoint them, you'll have to tell them
eventually. Tell them in the ad.

7. Eliminate Hype and Waffle. You are the buyer. You say
exactly what you want. It's up to the sellers - applicants
- to meet your needs. There's no need for hype and waffle
about "dynamic self starters" or "high growth, high impact,
high-tech innovative corporation". If it sounds like a con,
you'll attract con artists.

8. Deter Unsuitable Applicants. You want only one
applicant. You don't want unsuitable people. Say so.
"Apply only if you meet in full the background, experience
and qualifications as stated". Have applicants phone you.
Conduct a telephone interview when they call. This way you
avoid reading lots of long winded, written applications
from unsuitable applicants trying to sell themselves. Say
"Do not send written applications. Call Joe Bloggs on
02345678 to discuss. Do not send a written application."

9. Focus On The Future. Staff selection's all about what
the successful applicant will do for you in the future.
Many applicants want to emphasise their past. Their past
is only important in so far as it helps you in the future.
Keep this in mind.

10. "Who" is Relatively Unimportant. Seek people who will
achieve your job goals for you. When you find them, and
only then, concern yourself with who they are.

Conclusion. We shouldn't worry about who is applying when
we recruit staff. Our primary concern should be about
getting the job done. That's what selection's all about.
Get that night and writing your job ad will be most
rewarding. Get it wrong and you'll be playing amateur
psychologist for a long time .... and wasting lots of money.

About the Author, Leon Noone:

If you've enjoyed this article, you might like to read my
FREE, 42 page Special Report, "5 Proven Methods For
Improving Employee Performance On The Job". It's yours to
keep. You'll also get a free bonus eBook about setting
Performance Standards for employees. Just go to
http://www.leonnoone.com and they're yours. I work with
small-medium business managers to improve on job staff
performance without using training.

In public speaking, as with conversation, stories are a
very powerful in gaining and keeping your listener's
attention. People have grown up listening, reading and
watching stories. Stories can be used effectively from the
opening, through the body and in closing the speech.

Any normal speech can be enriched with stories. Finding and
selecting interesting will take some time and effort but
the results make it worthwhile.

Where to Find Interesting Stories

The primary source of human interest stories will be from
your own life experience. By being a keen observer of life
you will build up a storehouse of stories that can be used
in your speeches.

In addition to this the speaker can use stories they have
heard, read or watched. The daily newspapers are an
excellent source, and in most cases they can relied on to
be true. The stories that will probably be most useful for
public speaking engagements will be the smaller items, not
those that make the headline news. Other great sources are
biographies, literature and history.

The internet can be another great source of stories. But
two cautions are that the stories maybe too well known to
be effective and the internet can be an unreliable source
as regards to accuracy.

Select Stories That Fit Your Subject

The stories chosen should be relevant to your speech,
illustrate or prove the point that is being made. Stories
that do not relate to your topic or point will distract the
audience and confuse your message.

Use Fresh or Unusual Stories

The stories used do not have to be unique to your speech
but avoid stories that have been told and re-told many
times. For example, if you wanted to illustrating
determination and courage the story of Columbus would
appear to be a great story for that purpose. It has the
potential to fall flat because it has been told so many
times that your listeners maybe over-familiar with it. An
alternative story to illustrate this would be Fridtjof
Nansen's 3 year battle to find the North Pole.

Please Tell Us More!

The stories told should leave the audience wanting more.
Don't use stories that leave your listener's saying "so
What?" For example a story along the lines of

"A boy meets a girl. They fall in love. They are getting
married next month." The listener's reaction is "So What?"

But by adding the following to the story:-

"Along comes a tall beautiful blonde heiress who looks at
the boy with the look that says "let's get to know each
other better." And the wife to be observes what is going on
but is determined to walk down the aisle to her man." Now
the reaction is "Please tell us more." The story has become
interesting because there is the anticipation of conflict,
drama and suspense.

It takes time and effort to discover and select fresh
interesting stories. But your public speaking rewards will
make it worthwhile.

About the Author, Edward Hope:

Be more effective in your public speaking and conversations
with "The Art of Great Conversation." To claim your free
preview visit http://www.SelfConfidentSpeaking.com

There are many factors that you have to think about before
you decide to work from home. These days, it is easy to
find jobs that you can do at the comfort of your own homes.
The advent of the internet has paved the way for this
condition. It may be easy to find work that you can do at
home, but the question remains if you are up to the
challenge.

The concept of work from home may sound easy, but once you
have tried it, you will soon find out that this is
definitely not a piece of cake. You have to think hard
about your decision before you quit your full time job. You
may instead want to keep your other job while you pursue
gigs that you can do at home. This way, you will be able to
try this kind of setup so that you can gauge if this is for
you or not.

Here are some of the things that you may want to think
through before you settle for work from home ideas.

1. When you do your work at home, you have to have supreme
time management abilities. The amount of work that you will
be able to do depends on your ability to handle things
while you attend to other tasks and matters at your house.
If you are the kind of person who can't handle the work
load that you have to finish every day at this kind of
setup, it will be better to do this only on a part time
basis. You will be paid based on the output that you will
be able to finish. If you are not going to provide as much
effort that you can do when you are at an office setup,
then this will not work out for you.

If you think that time management can be learned, you have
to study real quick. Once you have decided to stay at home,
you need to put in as much hard work and effort that you
provide on your office job. This is the only way that you
will be able to make profit in the process. This is the
only way for you to succeed at this type of environment.

2. Your house must be equipped with everything that you
need to carry out the tasks involved on your chosen jobs.
The basic things that you must own include a reliable PC
with a good internet connection. You should also have a
phone, scanner, printer and fax machine. You must create a
space at your home to be converted into a mini office. This
way, you can do your tasks at this spot and you can gather
all your things there. This is ideal because when you have
everything that you need, the rest of the process with be
easier.

3. You must always be on the lookout for job offers at your
chosen specialization. You should be aware of the sites
where you can look these up. It will also help to join
online forums regarding this matter. If you will be active
in an online community that is dedicated to your type of
work, you will be able to expand your network and might
even get job offers as you last in such type of venue.

4. If you have been lucky in finding gigs and well-paying
jobs that you can do at your home, you must remember to
reward yourself every now and then. Just because you often
stay at home, it doesn't mean that you have to neglect your
other needs. Go out after a hard day's work and spend
quality time with your family or friends. You also need to
relax and enjoy the benefits of all your efforts. This way,
you will be inspired to get more work done.

About the Author, David Bryan:

Try to visit Paid Survey and Online Paid Surveys websites
at http://www.paidsurvey.ws/ and
http://www.onlinepaidsurveys.co.cc/ to working from home
jobs.

By Sharon Housley

Presentations can be a great way to attract new business, simply by making yourself more well-known. However, nerves can often get in the way of entrepreneurs who want to use speaking opportunities to develop their business. Follow these steps to overcome nerves and make a powerful presentation during your public speaking engagement...

Prepare

In order to conduct a proper presentation, you must prepare well in advance. The more familiar you are with the material being presented, the more at ease you will be when speaking publicly about it. In order to be an effective public speaker, it is very important that you know the material you are speaking about. Preparation goes a long way toward building confidence and calming nerves.

Know Your Audience

Perhaps one of the most overlooked aspects of public speaking, yet one of the most important to a good presentation, is that the speaker have a clear understanding of who their audience is, and what material they wish to receive. The presentation should be relevant to the audience, and should be presented using a language and terminology they will understand.

Be Understandable

Project your voice, and speak at a volume level that is easy to hear. Test the microphone, and make sure that everyone can hear before beginning. If you are presenting to an International audience, be sure to speak slowly, and articulate your words. Use terminology and phrases that will be easily understood by all. If a subject requires complex terminology, be sure to define any difficult words.

Engage

Bring the audience into the presentation by asking open-ended questions. The topic material should be interesting, and should be presented in such a way that the audience will be engaged in the discussion or material. Consider spicing up the presentation with humor. Use personal stories to engage listeners.

Visuals

The visual presentation should not be lacking. Visual aids should reinforce key elements of a speech or presentation. The imagery should be used to help drive the important points home. If you are using a PowerPoint presentation, do a not make the slides too wordy. Instead, simply highlight key points visually, and use the presentation itself to elaborate. Use line graphics to show trends, and bar graphs for comparisons. Do not simply read the text from the slides word-for-word -- use the slides as bullet points that your presentation can then elaborate on.

Consider using PowerPoint Templates to make a professional appearing presentation http://www.ppt-templates.net

Inflections

Speak with emotion in your voice. Use vocal inflections to emphasize important points. A monotone vocal delivery tends to be extremely boring, and will put your audience to sleep very quickly.

Note Cards

Use note cards only as prompts. During your presentation, you should not read from your note cards. Look at the audience and make eye contact while presenting.

Transition

If you are moving from one subject to another, be sure to make a smooth transition from the subject material so that the presentation flows smoothly.

Practice

Practice makes perfect! It is unrealistic to think that you can perform better without practicing your presentation.

Avoid Plugs

Conference attendees typically do not like to be sold to during a presentation. Use your presentation to educate the audience about a specific subject, and do not use the presentation as a way to sell or advertise your product or service.

Close

Always close the presentation with a summary of the items that you discussed.

Keep in mind that the best presentations are often relevant, animated, engaging, and humorous.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

No matter what business you have ever been involved in,
whether it's retail, telecommunications, investing, or
insurance, each and every one has their own terms or shop
talk. The same is true with online marketing. ("Online
marketing" might include affiliate marketing, MLM,
rebranding, ebooks, viral marketing, and several others.)

As an online marketing newbie, you will have seen the term
marketing campaign thrown around. What exactly is an
online marketing campaign?

First of all let's look at it in relationship to its
counterpart. That would be the marketing campaign of a
brick-and-mortar business. If you had a storefront
business, your campaigns might include:

** Newspaper ads
** Radio ads
** Television ads
** Yellow pages ads
** Press releases
** Coupons and giveaways
** Special in-store events

And many more, all of which, as you have already surmised,
cost a LOT of money.

Now let's look at a possible marketing campaign for an
online affiliate business. First of all marketing for your
work-from-home business will be much less expensive. Will
you have to invest SOME cash? Of course. But much less
than an annual Yellow Pages ad, that is for sure.

Your campaign will be based on your business goals. The
main goal of marketing obviously is to create cash flow.
The key is not only to make sales, but make repeat sales.
This means there must be a trust level. Most successful
online marketers work hard to create customer trust. Look
for ways you can do the same.

The structure of your particular campaign will depend a
great deal on the niche that you have chosen. (Oh dear,
another jargon term: niche. That simply means the arena or
category of your product. Does it have to do with pets?
Real estate? Debt management? Weight loss? Jewelry? Food?
Whatever it is, that's your niche.)

The structure of your campaign will also depend on your
budget. If you have $500 to spend per month, your campaign
will look much different than if you have $50 to spend.
Plan ahead and make wise decisions where to spend your
marketing cash. Because, be assured, once you get out
there you will see dozens of offers (such as, "We will
drive 80,000 targeted customers to your website"). And
every one of them will look good. Can they deliver? Maybe.
But do you have the expendable cash to find out? If not,
stay with the tried and true route first. Learn the basics
first, and then go for bells and whistles. In other words,
walk before you run.

In Understanding an Online Marketing Campaign Part II we
will learn more about the basic foundation for building a
simple campaign for your online business opportunity.

About the Author, Christy K Harris:

For more information on How to Make Money Online visit
http://www.ultimateguidetoprofits.com

Free publicity is something that no Internet marketer would
turn down. Forum marketing is a a good example of a free
marketing technique that uses Online forums as a way of
advertising business websites. As long as you do it in in
good order it can benefit your business in several ways. So
what exactly is an Internet forum?

An Internet forum is a membership website on which users
can post their own comments and opinions about various
topics. Anybody who joins a forum website can read and
respond to the contents that are posted on the forum
website.

As forum members submit responses to ongoing conversations,
the topic thread grows longer and can go on for several
pages. There is no limit to how long a conversation can go
on unless the administrator decides to lock the thread.
Anybody can begin a new topic by clicking a "New Topic"
button.

To find a forum that focuses on your line of business,
simply run a search on your favourite search engine. For
example if you are selling yachts, you might enter
"yachting forum" in the search field and see what comes up.

How can you make a name for yourself and advertise your
website business without spamming a forum?

That is a serious question as there are not many active
forums that will put up with spammers. If you insist on
posting self-promotional post the post will most likely be
removed, and you might even be expelled from the forum.

The way to link back to your website from forum posts
without getting into trouble is to set up a link in the
signature file. A signature file is a short piece of text
plus a link to your website that you can have appear at the
foot of every comment you post. A signature file can be set
up in the "User Control Panel" on most forums.

On numerous forums you can add an avatar, a thumbnail-sized
photo or graphic, that'll appear each time you submit a
comment. It is a good idea to use an actual photo of
yourself to show how friendly you really are! Similarly,
it's a good idea to use your real name on the forum to let
people know that you're a real person running a real
business.

What is a good way to start out on the forum? The best
method to ease yourself into a forum is to say hello in
the "new members" section, if there is one, and then to
read and contribute to some ongoing conversations. Don't be
in too much of a hurry to post comments though. First, get
a feel for the character of the forum.

When you are ready to dive in, start by posting some
questions about topics of interest to the forum members.
Questions are always useful because they help other people
to respond and they also demonstrate a willingness to learn
on your part.

Once you have established yourself on the forum, you can
start some new topic threads of your own and begin to add
some more substantial contributions to quietly demonstrate
your expertise in your particular field.

In short, the best way to benefit from an Internet forum is
to participate fully in the life of the forum. By helping
others you will help yourself by building up a great
reputation that will make people more likely to want to
check out your website via your signature link.

About the Author, Malcolm Leyshon:

For more information about how to start a home business and
get a Recession Proof Business with Internet Work from Home
Ideas and Opportunities available at
http://www.malcolmleyshon.com where you will find a wide
range of tried and tested ideas including a daily
newsletter and a free 325 page e-book.

There are basically 3 services which are of utmost importance
to run a profitable internet home business. let us see which
are these.

The first service you will need and cannot have a website
without, is a domain name. A domain name is the name given that
is used to find your website, for e.g.:
http://www.yourdomainname.com. You need a domain name because
your business needs recognition and traffic. Instead of
promoting other people's sites its best to promote your own. So
you realize the value of a domain name? Now there are several
free service providers but it is not recommended. If the free
service provider runs out of business and closes down for some
reason then all your hard work and your business is going to
crash land and and it can definitely happen. when you are
choosing your domain name let it be related to your business
and easy to remember. The next step is to choose an extension.
There are several extension available but .com is the best one
to choose. There are several domain registration service
providers. Choose a good one. Do some background checking and then
decide.

The next is a webhosting service. I would like to repeat the
same thing here, never go for a free service. You will need to
do your profitable internet home business in a professional and
credible way. With free service providers, there will be
advertisements in your site and some may not be of your
business interest. Secondly when you want to expand your
business, which will come soon enough, and need extra space,
you will need to go for paid service since your free service
provider will not provide extra space and at that time you
loose your old customers and traffic. Hence a good webhosting
service is very important. Let us see what webhosting really
means. Your website files and all related information and data
are stored in your web host server/computers. This is required
because your website should be available 24/7 and should be
able to accommodate any amount of traffic.

When choosing your webhosting service you will need to look for
a few important features you need to run the website like:

1. CGI - BIN, this is required for interactivity of your
website.

2. PHP4,

3. uptime, this is the amount of time your site is available for
visitors, this should be 24/7 or close

4. excellent customer support,

5. setup fees, none

6. space, more the better

7. traffic capacity/ bandwidth, more the better

8. pop email accounts, never less than 10 but unlimited is the
best

9. site stats, needed to keep track of your site

10. FTP, at least one account.

The third most important service is autoresponders. what is an
autoresponder? an autoresponder follows up with your website
visitors to provide useful information, build trust and
ultimetely make some sales. Why does one need an autoresponder?
here's why. Majority of the people who visit your website will
not buy from you on their first visit. In fact, most people do
not buy a product on the internet until they have seen it or
heard about it at least seven times. If you are promoting a product
on the internet and you don't have an effective way to capture
and follow-up with your website visitors to remind them about
the products and services you are promoting, you will lose a
lot of sales.

let us summarize, the 3 most important services to run a
profitable internet home business are:

a) domain name service

b) webhosting service and

c) autoresponder service.

About The Author: Savitha Shivakumar is owner of
http://Profit-homebiz.com and writes on a variety of subjects.
To learn more about this topic Savitha recommends you visit:
http://www.profit-homebiz.com

If you are in business today, it has become almost imperative
that you have a website. If you are in business and are
planning to make a significant long term income off of your
business, it is an absolute must. And, most businesses have
jumped on the website bandwagon, filling the internet with
millions and millions of websites.

On the other end is the user. One person, often looking for
just one thing. With so many options to choose from, how do
you get them to focus in on you, on your product, your service,
or your store location?

One of the most recent answers to this question is Social
Networking. With all of the buzz around Social Networking and
Web 2.0 you've probably had at least minimal exposure. You
might even have a Myspace.com account. But, how does this help
your business?

There are actually hundreds of ways, but today I'm only going
to focus on one with concrete steps for you to take so that by
the end of the day you will have a whole new lead and customer
generation stream.

Although Myspace isn't necessarily the absolute best social
networking site, it is the biggest, so that is where we are
going to start.

1. If you don't have a myspace account, go to
http://myspace.com and sign up for one. Use a name that is as
close as possible to your business name for your account name,
as it will show up in your URL as Myspace.com/YourBizName

2. Once you have an account, take ten minutes to fill in a
profile. Load in a picture. If you are a consultant or
individual service provider, put a picture of yourself. If you
are a retail location, put a picture of your store. If you
manufacture a product, put a picture of the product you make.
Then fill out profile questions that match your business. Keep
it professional, and fill out the questions from the standpoint
of your business, and don't be afraid to do a bit of promotion.
If you have your own website, it should definitely be included
in your About Me section.

3. Once you have a profile, you need friends. If you have a
business email list, that is by far the easiest way. Simply
write to them, tell them about your new myspace account, and
ask them to be your friend! This is perfect because it then
locates you in a social circle that is already targeted to the
types of people who are your customers. If you have a retail
store, make up little cards with your site on it, and give them
to customers inviting them to become your online 'friends'.

4. Joint venture with other users. Find people in myspace who
are in your market, and ask them if they will post a bulletin
introducing your site to their friends.

Once you have built up a small friends list, you can then truly
start some promotional magic. Myspace allows you to post blogs
and bulletins. The blog is on your Myspace page, and the
bulletin actually gets posted to all of your friends 'Bulletin
Board' area.

As often as you can, you want to come up with a creative little
promotion, and post it to your blog and send it as a bulletin.
If you were a restaurant, maybe you would send out daily meals
specials. If you were a software company, maybe you'd post
articles about the different cool points of your software.

Bulletins move quickly, as if anyone else posts a bulletin to
one of your friends after yours was posted, yours will get
moved down the board, and will eventually disappear. This is
why it is important that you post regularly, and if you are
only posting once a day, try to make it at a time when you
think that the demographic of people who are your friends will
be online.

Keep this up, and you will see growth in your business. You
will be exposed to new potential customers, and if you are
lucky you might just get big enough to be featured, which can
generate a huge buzz for your business.

Estimated time: 20 min. Set Up, 4 minutes daily posting a
bulletin

About The Author: Justin Handley helps small business owners
uncover hidden profit centers and implement explosive growth
techniques. Learn more about how you can rapidly grow your
business and your bottom line at http://www.Narasopa.com

By WebGuru

The Explicit Need

Selling a product online is a great way to break into the world
of commerce without all of the expenses involved in setting up a
brick-and-mortar business. Unfortunately, many people do not
realize that selling a product online involves more than
slapping a product description on a web page and waiting for the
money to roll in. Selling online involves time and effort, and
many internet retailers make costly mistakes.

Email Marketing Mistakes

Many people selling a product online use email marketing to
generate sales. The following are the most common, and often
most costly, mistakes that can be made when email marketing:

• SPAM. SPAM is one of the most costly mistakes you can make
when marketing a product online. Not only does it ensure the
loss of a sale, but also it can potentially cost your business
when the recipients file complaints. While inducing people to
subscribe for e-zines and e-mails are encouraged, unsolicited
mails are to be discouraged.

• Over sending. If you practice the art of send, send and
send, the recipients of your email will end up blocking all
messages from you. They could even end up filing SPAM
complaints. Space out your emails and send only the important
ones.

• Bad Lists. It is common for online marketers to purchase
email lists. These lists contain the names and email addresses
of people who may be interested in purchasing their products.
Unfortunately, not every vendor sells quality lists. A bad list
is a waste of time because the email addresses are usually bad,
which means your ad will not be seen.

Other Common Mistakes

In addition to the mistakes made when using email marketing,
there are several common mistakes in other business aspects that
are made by internet retailers.

• Poor Customer Service. Poor customer service includes not
being available for customer comments, complaints and
suggestions, as well as trying to blame product problems or
order issues on the customer. This is a quick way to lose sales
and prevent any repeat sales you may have had.

• Greed. Overcharging for the product or for shipping is seen
as greedy by customers. They can pay retail anywhere, without
the extra expense of shipping, and customers will shop around
for better prices. Even if your competitor only has cheaper
shipping, that makes purchasing from them a better deal.

• Amateur Site. If your site looks like a twelve-year-old made
it, customers will not be willing to spend money. Errors in
spelling, grammar and punctuation, as well as problems with the
overall look and feel of the site, will send customers away.

• Slow Site. If your site takes too long to load, customers
will go elsewhere. Even when selling through online auctions,
pictures and graphics need to load quickly.

Conclusion in a Nutshell

By avoiding the common mistakes, you can increase your chances
of making sales and increase your profits. While these mistakes
are easily made, they are also easily corrected and prevented.
Any of these mistakes, even several in combination, seem minor,
but they can be very costly when selling products online.

About the Author: For more information visit
http://www.ocitservices.com SIMPLIFYING THE WEB

Source: http://www.isnare.com

7 Fantastic And Free Ways To Get Traffic To Your Website Or Blog…

1. Create the best content you can with the best products you
can possibly offer. Your content is your best advertisement -
if visitors love your content, then they will go back and
spread the word to others.

2. Make it easy for users to recommend your site. Viral
marketing is very important -- and easy to tap on the Web. But
give your users the tools. Get a Recommend this Site script
from websites such as cgiscripts.com and similar directories of
scripts. Some even go as far as giving incentives to those who
recommend the site to their friends. If only 10 people go to
your site, but these 10 people invite 10 more - that's
additional traffic that you get for FREE!

3. Rank well in the search engines (organic search results, not
the pay per click). Search engines can be a big source of
traffic. The key is to create the best content in your niche.
If you have good content, other websites will gladly link to
you and offer your site as a resource to their audience. Check
the on-page factors and be sure to get linked from authority
sites in your topic area.

4. Send out press releases. While some sites charge hundreds of
dollars per release, there are free press release submission
places on the Web. Press releases allow you to (a) attract
media attention; (b) get more back links to your website
without sending each website an email request; and (c) get more
visibility especially if your press release gets in Google News
or Yahoo News. My website (see my profile) accepts free press
release submission (no strings attached!)

5. Submit articles. Write articles and submit them to websites
accepting author submissions. You get exposure for your
business; establishes you as an authority in your field, and
allows you to get backlinks for your website. If 50 websites
publish your article and it contains a link back to your
website, then you easily get 50 links from a single article.
The more links you have, the greater your chances for
increasing your search engine rankings.

6. Post your URL on free ad sites like Adlandpro or Adpost. You
can also use "community" sites like Craigslist and the like.

7. If your blog is specific about a topic, for example "Joe's
Cooking Blog" or "Joe's Fishing Blog", you could join some
Yahoo clubs with the same general subject. Then post on a
regular basis and include a URL to your blog. Most clubs are OK
with this, but others might call it spam. Read the rules of each
club before joining and posting.

About The Author: Jeff Bunnell is a part-time marketer and
full-time Dad. He has worked as a Realtor, Concert Promoter,
Computer Tech, Salesman, Manager, etc. Now he is using his
experience to help others make additional income on the
internet. For more information go to
http://www.easybigmoneymaker.com.

Copyright (c) 2007 Kent Jacobson a.k.a. Mr. Success
Shortcut 2 Success
http://www.Shortcut2Success.com

A lot of people have transitioned from the centralized workplace
to a more individualized computer-based one. In the formal
business environment, we would come in contact daily with peers
in our profession. A computer or web-based business, by the
nature of it, can isolate some people from the social interaction
that the previous workplace afforded. In other cases, some
socially reserved people find they have a vast computer-based
professional and social network of contacts. How we maintain our
network depends on your individual situation. I have found four
methods that continue to work for me. They are...

1. For your web-based business, establish a method to capture and
respond to people visiting your site by requesting contact
information: name, email, nature of their business, etc. Keep
this step simple and to a minimum; no one likes to fill out a
bunch of information every time they visit a site. Make sure you
set up an auto-reply program. The auto-reply response lets the
person know you will follow-up in the future with relevant
information. The response should be brief and professional. This
method allows you to screen for people who really want follow-up
information or are just scanning the web.

2. Include in your email signature area links that are relevant
to you. These should include your website address, your blog, and
maybe an online forum you like. Include anything relevant, just
in case your email gets passed on to someone who may find
something appealing or of interest regarding this piece of
information.

3. Establish yourself a blog. Very simple to do and is an
enjoyable way to express yourself and share information. You will
find a blog can create quite a number of contacts by people
commenting on the subject matter or topic. This will build a
support network that you can target for your service or
business.

4. Participate in seminars, training sessions or workshops on
subjects you are interested in. These are great ways to find and
network with subject matter experts and people with similar
interests and experiences. These can be online or in a seminar
type situation. This is a great way to meet people with the same
interests and discuss topics.

Get out and network in some form or fashion; you never know who
or what the next contact may lead to.

----------------------------------------------------------
Kent Jacobson, a.k.a. "Mr. Success" is a trusted authority in the
success field and provides valuable success information for free
through his website at: http://www.Shortcut2Success.com . You can
also read Kent's Success Blog to find more success secrets at:
http://www.Shortcut2Success.com/blog

Would you like to experience the benefits of being a good
speaker? Speaking before groups offers a tremendous
opportunity for personal and professional development.
Never before have excellent communication skills been more
important than they are today.

This article contains fifteen elements for making a
successful presentation. Use these ideas, and you will
speak with greater self confidence and ease before a group
of any size.

1. BUILD RAPPORT AND TRUST.

Talk with-not at --your audience. Establish some common
ground. Communicate with sincerity and warmth, and make eye
contact.

In speaking to a large group of secretaries, I established
rapport quickly by telling them about my mother's success
as a secretary and how much I admired her. I gave them
examples of why competent secretaries are the backbone of
my successful organization.

2. DEVELOP AN EFFECTIVE OPENING.

Grab your audience's attention from the start. Use a
dramatic or startling statement, a human interest or
personal story, a question, an anecdote or illustration, a
relevant quote-or a humorous opening, if appropriate. I
recently heard a speaker open with, "I wrote that great
introduction you just heard. It gives me something to shoot
for when I speak."

3. DEVELOP AN EFFECTIVE ENDING

Close with a bang. Use a relevant quote, a poem, or an
appeal for action. Give your audience a sincere compliment,
a powerful story, or a summary of your main points. Make
sure your closing---whatever it is---is relevant to your
topic. Also, your entire speech and the ending should be
tailored to your audience.

4. REDUCE NERVOUSNESS.

According to the book of lists, public speaking is the
number one fear, greater even than the fear of death.

Before presenting: Thoroughly prepare and rehearse before
your speaking engagement. When you are about to begin, take
several deep breaths. Visualize yourself giving a relaxed
presentation.

During the presentation: Focus on your message and your
audience, not on yourself. Give yourself opportunities for
physical movement. Don't try to be perfect. Make
nervousness work for you. Channel your nervousness into
enthusiasm; let your adrenalin take over. Butterflies in
your stomach? Let them soar, taking you with them.

5. MAKE YOUR PRESENTATION COME ALIVE.

Talk to the audience in terms of their interests, problems,
and concerns. Communicate with vitality and conviction.
Talk to, and make eye contact with individual members of
the audience. Change the pace with vocal variety and humor,
using pauses to emphasize points. Use inspiring human
interest stories, making only a few points and supporting
them with examples, illustrations, anecdotes, and
analogies. Use natural gestures; physically move from time
to time instead of remaining behind a podium.

6. USE VOCAL VARIETY.

Variety speed, volume, and pitch. To emphasize points,
speed up or slow down, speak more softly or loudly, and
allow your voice to rise and fall. Speak conversationally
to an audience, but with greater force and energy.
Appropriate vocal variety and gestures will naturally occur.

7. VISUAL AIDS, HANDOUTS, OTHER AIDS:

Use visual aids only when needed to clarify a point or
idea. Don't show a visual aid to the audience until you are
ready to use it. Use visual media as an aid, not as crutch
or a substitute. Visual aids should be large, clear,
legible, and brief. Avoid talking toward your visual aid or
turning your back to the audience. You might provide a
brief outline of your objectives, the topics to be covered,
and information about yourself. Then supply handouts that
reinforce your points. Distribute most handouts at the end
of your presentation so that participants maintain eye
contact and keep their attention on you during the
presentation.

8. TRY USING HUMOR.

You don't have to be funny. But humor can be effective in
changing the pace, relaxing the audience, building rapport,
and supporting your points. If you are uncomfortable using
humor, avoid it-or practice it on your friends and family
until you become more comfortable with it.

If you use humor, keep it brief, relevant to the topic, and
appropriate for the occasion. Do not tell off-color jokes
or racial, ethnic, or religious jokes. Don't say, "I'm
going to tell you a joke"-just do it. Allow your audience
to laugh before you continue speaking. Have a comeback if
your attempt at humor fails.

Never use humor at the expense of another. However, poking
fun at yourself can let your audience know you don't feel
superior or have an egotistical attitude. I often tell my
audience the following story: A woman and her little boy
came up to me after what I thought was one of my most
inspiring speeches. The woman gushed, "That was a wonderful
talk, and I am so full with your message!" Smiling with
delight, I asked her little boy, "And how did you like it,
son?" He replied, "Yeah, I got a bellyful of it, too!"

9. INVOLVE YOUR AUDIENCE.

Use stories and examples that relate to audience concerns.
Keep your presentation lively, allowing time for questions.
Ask if there are questions, and hold the silence a few
moments. If no one responds, say, "If there are no
questions, let me mention a question I am often asked"-and
then answer it. You might also ask questions and request a
show of hands.

10. APPEAL TO DIFFERENT LEARNING STYLES AND PERSONALITY
TYPES.

People think and learn in different ways. Some are more
logical; some, more intuitive. Broaden audience response by
varying your techniques. Use some human interest stories,
appeal to logic, present general themes ("the big picture")
and appeal to the senses, providing concrete examples. The
success of an engineer often depends upon his or her
objective analysis of a problem. If you're speaking to a
group of engineers, appeal to their logical thought
processes. Present a problem and a logical solution for it,
perhaps using a graph based on statistical data. This is
not to say that human interest stories or appeals to the
emotions are lost on engineers. But they are most likely to
be persuaded by logic.

11. MANAGE THE SEATING ARRANGEMENTS.

Being physically close to your audience increases your
ability to build rapport. If the audience is scattered, it
is more difficult to lead them as one unit. Bring them
together, removing large numbers of empty seats. They will
be less self-conscious if they are sitting close together.
Arrange seats so the audience can easily see you.

12. DEAL WITH DISRUPTIONS.

If you encounter disruptive persons, keep control of your
emotions. Do not show irritation. Wait until they finish
talking; then use active/reflective listening. Lower your
voice; don't try to shout them down. Sometimes humor can
reduce the tension. If they continue to be disruptive and
it is appropriate, ask them to leave or to meet with you
later to discuss their concerns.

13. BE A LEADER.

Your audience expects you to create the atmosphere, set the
tone, assume a leadership role, and be in control. They
want to be treated with respect. Arrive early to make sure
everything is properly set up and ready. Be yourself,
allowing your unique personality to shine.

Remember, you are there to make something happen, to move
your audience in some way. It is up to you to inspire them.

14. KNOW YOUR GOAL.

Every speech has at least one of four goals: to inform or
explain, to persuade, to inspire action, or to entertain.
Know the goal of your presentation, and keep it in mind as
you thoroughly prepare. Lack of preparation reflects
indifference and insults your audience. Careful preparation
is the only way to achieve the results you want. Use simple
and clear language that communicates your ideas in a manner
suited to your goal.

15. EXHIBIT VITALITY.

When Dr. Kenneth McFarlin, an outstanding professional
speaker, was asked what is the most important quality of a
speaker, he responded: "vitality." Vitality includes
enthusiasm, energy, forcefulness, and aliveness. It comes
from a depth of conviction-a deep belief in yourself and in
what you are saying.

CONCLUSION You will be amazed at the positive influence you
will have on others by becoming a good speaker. Public
speaking will enrich both your life and the lives of others.

Take advantage of opportunities to speak to audiences no
matter how small. Remember the words of Demosthenes, one of
the world's greatest orators, who said, "Small
opportunities are often the beginning of great enterprises."

Copyright 2007. Raymond Gerson

About the Author:

Raymond Gerson has over 40 years experience teaching career
and personal development. He is a former Toastmasters
International speech contest winner and teaches college
success strategy courses. Raymond is the author of five
books including, How to Create the Job You Want. This ebook
and an audio recording of Raymond speaking to a live
audience are available as free gifts. Go to:
http://www.raymondgerson.com/freeGifts_landingPage.html

We apologize but this article failed to meet our quality standards for publication.

Portfolio management is an important part of your life.
Maybe more important than you realize. You have an overall
portfolio that is made up of everything you own. Within
that portfolio is your investment assets that you need to
manage in order to reach your financial goals and have a
healthy and wealthy egg-nest to enjoy in your golden
retirement years.

In order to profit from portfolio management, it is
important to start by designing an investment policy
statement and keep to it during the course of investing. An
investment policy is your guideline… it's a rule of thumb
meant to help you or your portfolio manager make the best
decisions for you. Sometimes (actually, often!) our
emotions cloud our judgment when it comes to investing.

A fairly significant time when emotion clouds our judgment
is when our portfolio value is falling. Our knee-jerk
reaction is to sell it all and put the money in a hole in
the backyard. That happens far too often and was one of the
major causes of the Great Depression in 1939 and the
bursting of the tech bubble in 2000/2001. Investors are so
easily swayed by emotion and what's called "the herd
mentality."

An investment policy is designed to help you avoid
emotional investing or getting caught up in the herd
mentality. It's a statement – as detailed or as vague as
you want – that outlines what your goals are with your
portfolio, what your preferred asset mix is, and the
timeline you have to get there.

Here is a sample investment policy statement. Due to space
limitations, it is not heavily detailed.

Investment Policy Statement for John Doe

March 14, 2006

Purpose: the purpose of this statement is to provide me
with a framework in which to manage my investment portfolio.

1. Account: My account is held at XYZ Discount Brokers.
Their number is (800)555-1234. My account number is
123-456-789-123.

2. Investment objectives: My primary goal is growth and the
mix I have selected is as follows: a.Growth: 55% b.Income:
25% c.Safety: 20%

3. Assets: My account is a standard account to hold
equities, bonds, mutual funds, etc.

4. Current: I am investing a lump sum of $5000 into an
equities and mutual fund mix that correlates to the above
asset allocation. Each month I will deposit $200 into my
account, divided into each of the asset allocations.

5. Goals: I want to have $100,000 within 25 years to enable
me to buy a boat and sail around the world.

On this note, I hope that everybody who desires to generate
massive profit from portfolio management, to take out a
piece of paper and build your investment policy now. And
remember to live with it, and I am sure you will find
yourself much more rational in your investment decisions !

About the Author:

Stanley Chua is an investment optimizer and has been
providing value-adding advisory in international business
innovations, financial planning and portfolio management
for the past 10 years.
Looking to find out more how you can massively profit from
managing your personal portfolio ? You can instantly
receive a Free "Portfolio Management and Asset Assessment"
E-Course, at http://www.portfoliomanagementguide.com